MARKETING
We help roofing contractors grow through strategic branding, paid ads, social media, and local visibility — all built specifically for the roofing industry.
Roofing-Focused Marketing That Drives Visibility, Leads, and Long-Term Growth
Build Ops HQ Marketing helps roofing contractors get found, stay relevant, and generate qualified opportunities through a strategic, omnichannel approach. We operate like a full-service advertising agency, but with deep roofing industry knowledge and direct integration with sales, lead generation, and operations
Who Our Services Are For
Our ideal marketing clients include:
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Residential roofing contractors (primary focus)
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Commercial roofing companies
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Small teams looking to grow efficiently
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Established companies seeking structure and scalability
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Storm-focused contractors and retail-focused roofers
Who We're Not A Fit For
We may not be the right partner if you:
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Have unrealistic budgets
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Only “want posts” without strategy
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Don’t have a sales process
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Aren’t ready to grow or scale
Our Marketing Services
Branding & Design
What We Do:
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Logo design & vectorization
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Startup branding packages
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Premium branding & brand books
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Brand guidelines, typography, color palettes
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Custom brand assets
Typical
Client
Workflow
Discovery & Onboarding Call
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Review goals, expectations, timelines, and deliverables
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Assign points of contact on both sides
Access & Setup
- Social media credentials
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Google & Meta access (or account creation)
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Payment setup for ad platforms
Strategy Development
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Organic and/or paid strategy tailored to the client
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Month-by-month, subscription-style planning
Execution
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Content calendars created one month in advance
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Client approval on ideas and designs
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Posts scheduled and ads launched
Reporting & Optimization
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Monthly performance reports
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KPIs, highlights, and optimization recommendations
Ongoing Communication
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Open-door policy
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Continuous updates and adjustments
How We
Measure
Success
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Qualified leads
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Appointments set vs. appointments met
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Cost per lead / cost per result
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Engagement rate
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Brand visibility & consistency
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Roofing jobs traced back to marketing efforts
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Return on investment (ROI)
We focus on metrics that actually matter to roofing contractors:
Results
& Wins
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10–20% increases in lead intake
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15% average reduction in cost per lead through refined targeting
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Higher close rates from qualified leads
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Stronger brand credibility through consistent posting and reviews
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One client ranking Top 3 in Google Reviews in the Central Southwest U.S.
Our clients have seen:
Industry Expertise
We specialize in roofing — working daily with contractors, engineers, and architects.
Same Time Zone Advantage
Reliable communication without overseas delays or language barriers.
Transparent & Measurable
Recorded calls, clear reports, documented communication, real KPIs.
Subscription Model
No hiring overhead, no long-term contracts — scale up or down as needed.
Why Choose BOHQ Marketing
Complete Team
Instead of one freelancer, you get:
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Graphic designers
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Paid ads specialists
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Marketing strategists
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Industry-focused support
How Marketing Connects With BOHQ Services
Lead Generation / SDR
Supplements & Estimates
Back-Office Support
Complementary campaigns + 21-day touch cycles + automation
Full integration with client systems and workflows
Branded templates, presentations, and client-facing materials
Together, this creates a complete growth ecosystem for roofing contractors.