What Roofers Get Wrong About Marketing (And How to Actually Get Leads That Close)

Roofing success starts with a plan that connects your brand to leads that actually close.

Most roofing contractors know they need marketing, but few know what good marketing actually looks like. If you've ever boosted a Facebook post and wondered where the lead went, you're not alone. The problem isn't that marketing doesn't work—it's that most roofing companies are doing it wrong. 

The Common Mistakes Roofers Make with Marketing 

• Chasing Vanity Metrics: Likes and views feel good, but they don’t book jobs. Real marketing focuses on lead quality, not follower count. 

• DIY Overload: Just because you can run your own ads or post on social media doesn’t mean you should. Your time is better spent quoting jobs or meeting clients. 

• Generic Messaging: If your ads look like everyone else’s, you’re not standing out. Homeowners don’t remember "Free Inspections" ads—they remember stories, value, and trust. 

What Good Roofing Marketing Actually Looks Like 

• Laser-Focused Targeting: Using platforms like Google Local Services Ads (LSA) to show up only when homeowners are actively searching for roofers. 

• Branding That Builds Trust: Clear messaging, bilingual communication, and professional visuals go a long way in converting clicks to calls. 

• Consistent Presence: Showing up regularly with educational and helpful content keeps your brand top of mind, even if they’re not ready to buy today. 

The BuildOps HQ Approach 

We don’t just run ads—we build a full-funnel strategy that takes your prospect from stranger to signed job: 

• Google LSA account setup and management 

• GBP optimization and weekly content 

• Facebook & Instagram ad campaigns 

• CRM support and bilingual lead follow-up 

Why It Matters Now 

We’re in the middle of roofing busy season. Leads are hot, competition is fierce, and marketing mistakes are expensive. One missed call or weak ad could cost you thousands. 

Final Word 

Marketing isn’t just "extra" anymore—it’s essential. And when done right, it’s one of the fastest ways to scale your roofing business without chasing cold leads. 

Want leads that turn into jobs?

Book your discovery call with BuildOps HQ today.